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company has direct commercial relations with the industrial
clients and other users but also retails its products through
a wide network - mainly composed of mercantile brokers - set
progressively and functioning on a contractual basis. This external
selling force represents a more and more important part in the
achievement of the turnover.
Moreover,
the company has shops in the main Algerian towns
In
a first stage, the commercial policy provides for the engaging
of license-holders and the multiplication of mercantile brokers.
The second stage provides for charters. The company's goal
is to concentrate on important accounts and direct small clients
toward other structures for an optimal covering of the domestic
market.
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